SegurCaixa
SegurCaixa
SegurCaixa
SegurCaixa
Shaping the online experience of millions of insurees across multiple devices
Shaping the online experience of millions of insurees across multiple devices
Shaping the online experience of millions of insurees across multiple devices
Shaping the online experience of millions of insurees across multiple devices
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/////// problem
SegurCaixa, a leading insurance company in Spain, is undergoing a transformation of its web components to enhance user experience consistency across all digital channels. Existing decentralized and outdated UI kits hinder design team efficiency, leading to inconsistencies in designs across different applications, thus compromising the organization's user experience and satisfaction.
/////// solution
The solution involved developing diverse web components for integration into SegurCaixa's new client portal and application, adopting a mobile-first approach. Collaborative sessions with client teams facilitated the creation of user personas and streamlined navigation flows. A minimal design system was crafted to standardize design practices, enhancing efficiency for future projects.
/////// problem
SegurCaixa, a leading insurance company in Spain, is undergoing a transformation of its web components to enhance user experience consistency across all digital channels. Existing decentralized and outdated UI kits hinder design team efficiency, leading to inconsistencies in designs across different applications, thus compromising the organization's user experience and satisfaction.
/////// solution
The solution involved developing diverse web components for integration into SegurCaixa's new client portal and application, adopting a mobile-first approach. Collaborative sessions with client teams facilitated the creation of user personas and streamlined navigation flows. A minimal design system was crafted to standardize design practices, enhancing efficiency for future projects.
/////// problem
SegurCaixa, a leading insurance company in Spain, is undergoing a transformation of its web components to enhance user experience consistency across all digital channels. Existing decentralized and outdated UI kits hinder design team efficiency, leading to inconsistencies in designs across different applications, thus compromising the organization's user experience and satisfaction.
/////// solution
The solution involved developing diverse web components for integration into SegurCaixa's new client portal and application, adopting a mobile-first approach. Collaborative sessions with client teams facilitated the creation of user personas and streamlined navigation flows. A minimal design system was crafted to standardize design practices, enhancing efficiency for future projects.
/////// problem
SegurCaixa, a leading insurance company in Spain, is undergoing a transformation of its web components to enhance user experience consistency across all digital channels. Existing decentralized and outdated UI kits hinder design team efficiency, leading to inconsistencies in designs across different applications, thus compromising the organization's user experience and satisfaction.
/////// solution
The solution involved developing diverse web components for integration into SegurCaixa's new client portal and application, adopting a mobile-first approach. Collaborative sessions with client teams facilitated the creation of user personas and streamlined navigation flows. A minimal design system was crafted to standardize design practices, enhancing efficiency for future projects.
The project aimed to address critical issues surrounding SegurCaixa's web components and digital user experience. My role in was multifaceted, encompassing strategic leadership, user-centric design, and project management. With a keen focus on enhancing user experience consistency as well as improving key operational processes, I helped guide the project from inception to delivery.
The project began with a thorough analysis of SegurCaixa's functional requirements. Collaborative sessions with client teams helped define user personas and navigation flows, ensuring intuitive interactions. Throughout the iterative design process, I oversaw the development of a minimal design system to standardize practices and facilitate scalability. Usability testing sessions were conducted internally to gather insights for iterative design improvements.
Taking on a leadership role, I facilitated communication between client teams and internal stakeholders. An agile approach was employed to ensure timely delivery of milestones, which was one of the key elements of this project's success as deadlines were very tight. I conducted presentations to SegurCaixa's main involved decision-makers, showcasing project progress.
The project's implementation resulted in a cohesive web component system and improved digital experience. This initiative sets the stage for ongoing improvements of SegurCaixa's digital ecosystem.
year
2023
tools
Framer
timeframe
2 months
role in the project
design | leadership
product design
value 01
value 02
value 03
value 04
value 05
The project aimed to address critical issues surrounding SegurCaixa's web components and digital user experience. My role in was multifaceted, encompassing strategic leadership, user-centric design, and project management. With a keen focus on enhancing user experience consistency as well as improving key operational processes, I helped guide the project from inception to delivery.
The project began with a thorough analysis of SegurCaixa's functional requirements. Collaborative sessions with client teams helped define user personas and navigation flows, ensuring intuitive interactions. Throughout the iterative design process, I oversaw the development of a minimal design system to standardize practices and facilitate scalability. Usability testing sessions were conducted internally to gather insights for iterative design improvements.
Taking on a leadership role, I facilitated communication between client teams and internal stakeholders. An agile approach was employed to ensure timely delivery of milestones, which was one of the key elements of this project's success as deadlines were very tight. I conducted presentations to SegurCaixa's main involved decision-makers, showcasing project progress.
The project's implementation resulted in a cohesive web component system and improved digital experience. This initiative sets the stage for ongoing improvements of SegurCaixa's digital ecosystem.
year
2023
tools
Framer
timeframe
2 months
role in the project
design | leadership
product design
value 01
value 02
value 03
value 04
value 05
The project aimed to address critical issues surrounding SegurCaixa's web components and digital user experience. My role in was multifaceted, encompassing strategic leadership, user-centric design, and project management. With a keen focus on enhancing user experience consistency as well as improving key operational processes, I helped guide the project from inception to delivery.
The project began with a thorough analysis of SegurCaixa's functional requirements. Collaborative sessions with client teams helped define user personas and navigation flows, ensuring intuitive interactions. Throughout the iterative design process, I oversaw the development of a minimal design system to standardize practices and facilitate scalability. Usability testing sessions were conducted internally to gather insights for iterative design improvements.
Taking on a leadership role, I facilitated communication between client teams and internal stakeholders. An agile approach was employed to ensure timely delivery of milestones, which was one of the key elements of this project's success as deadlines were very tight. I conducted presentations to SegurCaixa's main involved decision-makers, showcasing project progress.
The project's implementation resulted in a cohesive web component system and improved digital experience. This initiative sets the stage for ongoing improvements of SegurCaixa's digital ecosystem.
year
2023
tools
Framer
timeframe
2 months
role in the project
design | leadership
product design
value 01
value 02
value 03
value 04
value 05
The project aimed to address critical issues surrounding SegurCaixa's web components and digital user experience. My role in was multifaceted, encompassing strategic leadership, user-centric design, and project management. With a keen focus on enhancing user experience consistency as well as improving key operational processes, I helped guide the project from inception to delivery.
The project began with a thorough analysis of SegurCaixa's functional requirements. Collaborative sessions with client teams helped define user personas and navigation flows, ensuring intuitive interactions. Throughout the iterative design process, I oversaw the development of a minimal design system to standardize practices and facilitate scalability. Usability testing sessions were conducted internally to gather insights for iterative design improvements.
Taking on a leadership role, I facilitated communication between client teams and internal stakeholders. An agile approach was employed to ensure timely delivery of milestones, which was one of the key elements of this project's success as deadlines were very tight. I conducted presentations to SegurCaixa's main involved decision-makers, showcasing project progress.
The project's implementation resulted in a cohesive web component system and improved digital experience. This initiative sets the stage for ongoing improvements of SegurCaixa's digital ecosystem.
year
2023
tools
Framer
timeframe
2 months
role in the project
design | leadership
product design
value 01
value 02
value 03
value 04
value 05
01
Several components were developed for SegurCaixa's client portal, following the intricacies of the many use cases that arose during user research.
01
Several components were developed for SegurCaixa's client portal, following the intricacies of the many use cases that arose during user research.
01
Several components were developed for SegurCaixa's client portal, following the intricacies of the many use cases that arose during user research.
01
Several components were developed for SegurCaixa's client portal, following the intricacies of the many use cases that arose during user research.
02
Clients could retreive billing and copayment information and see an thorough breakdown of the paid fees.
02
Clients could retreive billing and copayment information and see an thorough breakdown of the paid fees.
02
Clients could retreive billing and copayment information and see an thorough breakdown of the paid fees.
02
Clients could retreive billing and copayment information and see an thorough breakdown of the paid fees.
03
An intuitive user flow was devised to interconnect the communication's center of the different components, which implied merging the technical requirements of different services within the app.
03
An intuitive user flow was devised to interconnect the communication's center of the different components, which implied merging the technical requirements of different services within the app.
03
An intuitive user flow was devised to interconnect the communication's center of the different components, which implied merging the technical requirements of different services within the app.
03
An intuitive user flow was devised to interconnect the communication's center of the different components, which implied merging the technical requirements of different services within the app.
04
Information-heavy screens were designed using a modular layout to optimize space usage and reduce cognitive overload.
04
Information-heavy screens were designed using a modular layout to optimize space usage and reduce cognitive overload.
04
Information-heavy screens were designed using a modular layout to optimize space usage and reduce cognitive overload.
04
Information-heavy screens were designed using a modular layout to optimize space usage and reduce cognitive overload.
