about
about
about
about
I thrive at the intersection of people, tech and creativity.
I thrive at the intersection of people, tech and creativity.
I thrive at the intersection of people, tech and creativity.
I thrive at the intersection of people, tech and creativity.
EXPERIENCE
10 years
BASED IN
Madrid (Spain)
FREELANCE
Available
EXPERIENCE
10 years
BASED IN
Madrid (Spain)
FREELANCE
Available
EXPERIENCE
10 years
BASED IN
Madrid (Spain)
FREELANCE
Available
EXPERIENCE
10 years
BASED IN
Madrid (Spain)
FREELANCE
Available
FUELED BY LEADERSIHP
Driven by a motivation to inspire others and help them reach their potential. When we're working on a project together, it's all hands on deck for me.
FUELED BY LEADERSIHP
Driven by a motivation to inspire others and help them reach their potential. When we're working on a project together, it's all hands on deck for me.
FUELED BY LEADERSIHP
Driven by a motivation to inspire others and help them reach their potential. When we're working on a project together, it's all hands on deck for me.
FUELED BY LEADERSIHP
Driven by a motivation to inspire others and help them reach their potential. When we're working on a project together, it's all hands on deck for me.
WORK EXPERIENCE
2020 — Now
Adlaida Interactive
Head of Product Design
Built and led product design department with 4 in-house UX/UI designers and 10+ external collaborators. Oversaw user-centric design processes for top-tier clients, collaborating cross-functionally with clients, users and design & dev team. Managed implementation, monitored objectives, and provided client communication. Mentored trainees and junior designers, fostering their growth within the agency.
Clients: ASISA, BBVA, SegurCaixa, Grunenthal, Nfq, Santalucía, Nfq, Amavir
2019 — 2020
Babelics
Co-Founder
Conceptualized ESL e-learning platform and devised content strategy. Pitched platform idea to potential investors. Prospected for new clients and maintained relationships with existing ones. Created goal-based, hybrid training content to meet client requirements. Oversaw hiring process and led a team of 10 trainers.
2017— 2019
Freelance
Senior Product Designer
Collaborated on various LMS projects as an external senior designer. Developed User Stories, conducted Heuristic Analysis, created User Flows, Wireframes, and Prototypes. Designed new components and workflows, ensuring alignment with product needs and success metrics. Worked closely with developers for design implementation.
Clients: DSV, Prosegur
2014 — 2017
Klab educmedia
Lead UX/UI Designer
Redesigned TechEd platform from scratch, using user research to inform product decisions. Developed UX based on customer journeys guiding the development team through design implementation under an agile framework. Worked closely with the company's leadership to refine the product in order to meet marketing goals.
Client: meinUnterricht.de
2014 — 2016
Klab Educmedia
Lead UX/UI Designer
Led a team of designers in creating visually appealing and functional product designs.
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns. Clients: Mercedes-Benz, Daimler, Heineken and Smart
2013-2014
BBDO Proximity Berlin
Junior Art Director
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns.
Clients: Mercedes-Benz, Daimler, Heineken and Smart
WORK EXPERIENCE
2020 — Now
Adlaida Interactive
Head of Product Design
Built and led product design department with 4 in-house UX/UI designers and 10+ external collaborators. Oversaw user-centric design processes for top-tier clients, collaborating cross-functionally with clients, users and design & dev team. Managed implementation, monitored objectives, and provided client communication. Mentored trainees and junior designers, fostering their growth within the agency.
Clients: ASISA, BBVA, SegurCaixa, Grunenthal, Nfq, Santalucía, Nfq, Amavir
2019 — 2020
Babelics
Co-Founder
Conceptualized ESL e-learning platform and devised content strategy. Pitched platform idea to potential investors. Prospected for new clients and maintained relationships with existing ones. Created goal-based, hybrid training content to meet client requirements. Oversaw hiring process and led a team of 10 trainers.
2017— 2019
Freelance
Senior Product Designer
Collaborated on various LMS projects as an external senior designer. Developed User Stories, conducted Heuristic Analysis, created User Flows, Wireframes, and Prototypes. Designed new components and workflows, ensuring alignment with product needs and success metrics. Worked closely with developers for design implementation.
Clients: DSV, Prosegur
2014 — 2017
Klab educmedia
Lead UX/UI Designer
Redesigned TechEd platform from scratch, using user research to inform product decisions. Developed UX based on customer journeys guiding the development team through design implementation under an agile framework. Worked closely with the company's leadership to refine the product in order to meet marketing goals.
Client: meinUnterricht.de
2014 — 2016
Klab Educmedia
Lead UX/UI Designer
Led a team of designers in creating visually appealing and functional product designs.
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns. Clients: Mercedes-Benz, Daimler, Heineken and Smart
2013-2014
BBDO Proximity Berlin
Junior Art Director
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns.
Clients: Mercedes-Benz, Daimler, Heineken and Smart
WORK EXPERIENCE
2020 — Now
Adlaida Interactive
Head of Product Design
Built and led product design department with 4 in-house UX/UI designers and 10+ external collaborators. Oversaw user-centric design processes for top-tier clients, collaborating cross-functionally with clients, users and design & dev team. Managed implementation, monitored objectives, and provided client communication. Mentored trainees and junior designers, fostering their growth within the agency.
Clients: ASISA, BBVA, SegurCaixa, Grunenthal, Nfq, Santalucía, Nfq, Amavir
2019 — 2020
Babelics
Co-Founder
Conceptualized ESL e-learning platform and devised content strategy. Pitched platform idea to potential investors. Prospected for new clients and maintained relationships with existing ones. Created goal-based, hybrid training content to meet client requirements. Oversaw hiring process and led a team of 10 trainers.
2017— 2019
Freelance
Senior Product Designer
Collaborated on various LMS projects as an external senior designer. Developed User Stories, conducted Heuristic Analysis, created User Flows, Wireframes, and Prototypes. Designed new components and workflows, ensuring alignment with product needs and success metrics. Worked closely with developers for design implementation.
Clients: DSV, Prosegur
2016 — 2017
Klab educmedia
Lead UX/UI Designer
Led user-centered projects, creating engaging designs for data-heavy products and implementing cross-media digital strategies to boost brand visibility.
Client: meinUnterricht.de
2014 — 2016
Klab Educmedia
Lead UX/UI Designer
Led a team of designers in creating visually appealing and functional product designs.
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns. Clients: Mercedes-Benz, Daimler, Heineken and Smart
2013 - 2014
BBDO Proximity Berlin
Junior Art Director
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns. Clients: Mercedes-Benz, Daimler, Heineken and Smart
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns. Clients: Mercedes-Benz, Daimler, Heineken and Smart
WORK EXPERIENCE
2020 — Now
Adlaida Interactive
Head of Product Design
Built and led product design department with 4 in-house UX/UI designers and 10+ external collaborators. Oversaw user-centric design processes for top-tier clients, collaborating cross-functionally with clients, users and design & dev team. Managed implementation, monitored objectives, and provided client communication. Mentored trainees and junior designers, fostering their growth within the agency.
Clients: ASISA, BBVA, SegurCaixa, Grunenthal, Nfq, Santalucía, Nfq, Amavir
2019 — 2020
Babelics
Co-Founder
Conceptualized ESL e-learning platform and devised content strategy. Pitched platform idea to potential investors. Prospected for new clients and maintained relationships with existing ones. Created goal-based, hybrid training content to meet client requirements. Oversaw hiring process and led a team of 10 trainers.
2017— 2019
Freelance
Senior Product Designer
Collaborated on various LMS projects as an external senior designer. Developed User Stories, conducted Heuristic Analysis, created User Flows, Wireframes, and Prototypes. Designed new components and workflows, ensuring alignment with product needs and success metrics. Worked closely with developers for design implementation.
Clients: DSV, Prosegur
2014 — 2017
Klab educmedia
Lead UX/UI Designer
Redesigned TechEd platform from scratch, using user research to inform product decisions. Developed UX based on customer journeys guiding the development team through design implementation under an agile framework. Worked closely with the company's leadership to refine the product in order to meet marketing goals.
Client: meinUnterricht.de
2014 — 2016
Klab Educmedia
Lead UX/UI Designer
Led a team of designers in creating visually appealing and functional product designs.
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns. Clients: Mercedes-Benz, Daimler, Heineken and Smart
2013-2014
BBDO Proximity Berlin
Junior Art Director
Developed multimedia campaigns for top-tier clients, ensuring alignment with brand vision and strategy, while executing design projects under pressure and contributing to successful campaigns.
Clients: Mercedes-Benz, Daimler, Heineken and Smart
STACK
Jira
Management
Notion
Management
Hotjar
User Research
Google Analytics
User Research
Optimal Workshop
User Research
Miro
Collaboration
Figma
Prototyping
Adobe Creative Suite
Design
Zeplin
Implementation
Zeplin
Implementation
UserZoom
User Testing
Optimizely
User Testing
Looker
Data Visualization
STACK
Jira
Management
Notion
Management
Hotjar
User Research
Google Analytics
User Research
Optimal Workshop
User Research
Miro
Collaboration
Figma
Prototyping
Adobe Creative Suite
Design
Zeplin
Implementation
Zeplin
Implementation
UserZoom
User Testing
Optimizely
User Testing
Looker
Data Visualization
STACK
Jira
Management
Notion
Management
Hotjar
User Research
Google Analytics
User Research
Optimal Workshop
User Research
Miro
Collaboration
Figma
Prototyping
Adobe Creative Suite
Design
Zeplin
Implementation
Zeplin
Implementation
UserZoom
User Testing
Optimizely
User Testing
Looker
Data Visualization
STACK
Jira
Management
Notion
Management
Hotjar
User Research
Google Analytics
User Research
Optimal Workshop
User Research
Miro
Collaboration
Figma
Prototyping
Adobe Creative Suite
Design
Zeplin
Implementation
Zeplin
Implementation
UserZoom
User Testing
Optimizely
User Testing
Looker
Data Visualization